Danish raised, Hong Kong based Photographer Nicoline Aagesen is a sucker for imperfections. A self confessed adventure junkie with an addiction for travel, Nicoline has pushed the boundaries of Hong Kong’s underground fashion photography scene since 2013. My Camera My Rules (MCMR), she describes as her playground, her world of freedom and happiness, where she can turn her fantasy into reality, her personal diary and time machine. The MCMR alias came via comedic means after encountering a particularly confrontational model she was shooting.
Nicoline’s response was “My Camera My Rules!” and so, the trademark statement was born. Steering the helm of this now successful brand, and with collaborative ventures across the board, Nicoline has established herself as a wildly unique character in the visual world, and to date the former dancer turned model, turned photographer has exhibited in Australia, London, Hong Kong, Los Angeles, Ibiza and Denmark. Co-founder of Artizians, a creative agency headquartered in London, she sees herself as a female empowerment photographer.
Taking to the streets to shoot her trademark style of photography, raw unedited and unapologetic, her work challenges stereotypes of body representation while adding shock value and sex appeal to her portraits. SEEN London described her photos as having “a candy-coloured palette reminiscent of David La Chapelle, mixed with the in-control sexiness of Ellen von UnWerth’s oeuvre. Her work has been labeled erotic, candid, fun and post-feminist. Not a fan of retouching and preferring not to attach labels of her own, Nicoline simply asks the viewer to not take her works too seriously…